Brand Strategy + Identity Design Package

Investment: $5000 Payment plans available

Timeline: 6 weeks

Our Brand Strategy and Identity Design Package provides a comprehensive toolkit to elevate your business and aesthetics. It features a thoughtfully crafted brand strategy and essential elements for a cohesive brand presence that resonates with your audience.

With a versatile logo suite, font system, colour scheme, illustrations, custom backgrounds, patterns, and brand guidelines, you’ll have everything you need to consistently present your brand and drive business growth.

Explore the package details below and reach out to learn more about our premium services by booking a free call!

Unlock your brand’s potential

Brand Strategy Workshop

Get ready for a two-hour adventure into the heart of your brand with our collaborative workshop! We’re going to dig deep, way beyond the basics, to truly understand what makes your brand unique.

During our session we will explore your core values, purpose, who you’re really talking to, what drives you, and how you stand out from the crowd. These insights are gold — they’ll fuel our research, enhance our understanding and ensure every piece of your brand strategy is backed by solid data.

A well-crafted brand strategy ties all of your marketing together, aligning with your long-term business goals, and differentiates you from competitors.

It fosters a deep connection with your customers, guiding emotional engagement and loyalty, while also serving as a roadmap for decision-making in your business.

Creative Direction

After our brand strategy workshop, I move forward with a creative direction for your branding. This document includes your brand strategy summary, and two mood boards, offering you a choice between visual concepts. I go into detail about my thought process behind the selected images and how we will integrate that look and feel into your custom designs.

We will have a collaborative zoom call to discuss the direction, to ensure we are on the same page before I dive into the creation of your branding elements.

Brand Presentation

Welcome to your brand presentation, where your custom designs come to life under the guidance of our creative direction. Witness the cohesive blend of logos, typography, colours, and artful elements, giving you a holistic view of your brand identity and how it all works together as a cohesive system.

Stunning, lifelike mockups showcase your branding in real-world scenarios. From product packaging to signage and social media feeds, you’ll see your branding in action!

Engage in an hour long Zoom session for our initial brand presentation. Your feedback is important as we tailor the designs. Typically, just two to three rounds of revisions are needed to achieve the final result.

Logo Suite

A logo suite with variations offers flexibility and adaptability for different uses and contexts. While main logos work well for many placements, alternate logos are necessary for smaller spaces, and specific applications like social media profiles, promotional materials, and merchandise.

This ensures consistent branding across all touchpoints, and enhances brand recognition regardless of where the logo is displayed.

Brandmarks

Brand-marks are a supporting sub-section of logo design, and used to elevate your brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tagline as well as symbols.

Add creative flare throughout your website, social media, and print media to show off your brands personality and style.

Typography Suite

The typography suite includes a primary typeface for your headings, with complementary fonts for subheadings, body text, and quotations.

Each typeface is selected for its aesthetic appeal, readability, and alignment with your brand’s aesthetics. By integrating these carefully paired typefaces, we create a cohesive and professional visual language.

Consistent fonts ensure that all your marketing materials, from website and social media to print collateral have a harmonious look.

Colour Palette

Consistent colours play an important role in building a memorable brand identity. Colours convey emotions and it is one of the first impressions people have of your business.

They are important for brand recognition, differentiation, and accessibility. Your colour palette will be used across your social media, packaging, and website to create a consistent brand experience.

Illustrations

Brand illustrations add a unique and personalized touch to your brand, helping to convey complex ideas and emotions more effectively than text alone. They enhance visual storytelling, making your brand’s message more engaging and relatable to your audience.

These versatile and fully custom hand drawn illustrations are truly a labor of love, reflecting the care and dedication that goes into crafting a unique visual identity for your brand.

Custom Backgrounds

Custom backgrounds provide a professional and cohesive look that enhances engagement makes a lasting impression on your audience.

By incorporating specific colours, patterns, and textures that reflect your brand’s personality, custom backgrounds contribute to a more immersive and memorable brand experience that helps you stand out from the competition.

Brand Pattern

Creating custom patterns using your logos and illustrations is a great way to unify your brand elements. Brand patterns can be used almost anywhere from your website to print collateral, social media and product packaging.

Patterns add an additional touch of creativity and personalization to your marketing materials along with your custom backgrounds and textures.

Print Collateral

The Essentials Brand Package includes business cards, custom tissue paper, or price tag design.

These tangible assets serve as extensions of your brand’s identity, conveying its message, values, and aesthetic to your audience.

Add-ons – Custom social media templates, product packaging and additional print collateral can be ordered à la carte.

*Please note that printing costs are not included in the package pricing.

Launch Graphics

Designed to showcase and celebrate the launch of your brand, you’ll receive a curated collection of captivating, lifelike mockups and graphics.

Share these stunning visuals across social media platforms to proudly unveil your new branding to the world.

Brand Guidelines

Your brand guidelines document serves as a comprehensive manual that outlines the visual and messaging elements essential for maintaining brand consistency. It encompasses logo usage, colour palette, typography, tone of voice, imagery style, and other design elements so you can maintain coherence in your brand’s image across any platform.

Additionally, brand guidelines streamline the creative process, providing a clear reference for designers, marketers, and other partners to ensure consistent branding.