Essentials Brand Identity Design Package

Investment: $3500

Timeline: Three weeks

Launch your business with confidence using our Essentials Brand Design Package. Whether you’re starting fresh or giving your brand a makeover, this package provides all the core elements needed to create a memorable and engaging brand presence.

We’ll work with you to develop a custom logo suite, along with a carefully selected palette of brand colours and fonts that reflect your business’s personality. These key elements will come together to form a cohesive and distinctive identity, ensuring you’re ready to make an impact across all platforms—digital, print, merchandise, and marketing.

Explore the package details below and reach out to learn more about our custom design services by booking a free call!

Unlock your brand’s potential

Brand Discovery Workbook

Our Brand Discovery Workbook is the foundation of our essentials branding process, guiding you through questions to define your brand’s identity with clarity and purpose. This workbook helps you uncover the core values, unique selling points, and target audience that shape your brand.

Whether you’re launching a new brand or refreshing an existing one, this process sets the stage for a cohesive and impactful brand presence.

Creative Direction

After review of your workbook, I move forward with a creative direction for your branding. I go into detail about my thought process behind the selected images in a curated mood board, and how we will integrate that look and feel into your branding.

We will have a collaborative zoom call to discuss the direction, to ensure we are on the same page before I dive into designing your custom brand elements.

Brand Presentation

Welcome to your brand presentation, where your custom designs come to life under the guidance of our creative direction. Witness the cohesive blend of logos, typography, colours, and artful elements, giving you a holistic view of your brand identity and how it all works together as a cohesive system.

Stunning, lifelike mockups showcase your branding in real-world scenarios. From product packaging to signage and social media feeds, you’ll see your branding in action!

Engage in an hour long Zoom session for our initial brand presentation. Your feedback is important as we tailor the designs. Typically, just two to three rounds of revisions are needed to achieve the final result.

Logo Suite

A logo suite with variations offers flexibility and adaptability for different uses and contexts. While main logos work well for many placements, alternate logos are necessary for smaller spaces, and specific applications like social media profiles, promotional materials, and merchandise.

This ensures consistent branding across all touchpoints, and enhances brand recognition regardless of where the logo is displayed.

Typography Suite

The typography suite includes a primary typeface for your headings, with complementary fonts for subheadings, body text, and quotations.

Each typeface is selected for its aesthetic appeal, readability, and alignment with your brand’s aesthetics. By integrating these carefully paired typefaces, we create a cohesive and professional visual language.

Consistent fonts ensure that all your marketing materials, from website and social media to print collateral have a harmonious look.

Colour Palette

Consistent colours play an important role in building a memorable brand identity. Colours convey emotions and it is one of the first impressions people have of your business.

They are important for brand recognition, differentiation, and accessibility. Your colour palette will be used across your social media, packaging, and website to create a consistent brand experience.

Launch Graphics

Designed to showcase and celebrate the launch of your brand, you’ll receive a curated collection of captivating, lifelike mockups and graphics.

Share these stunning visuals across social media platforms to proudly unveil your new branding to the world.

Brand Guidelines

Brand Guidelines – Your brand guidelines document serves as a comprehensive manual that outlines the visual and messaging elements essential for maintaining brand consistency. It encompasses logo usage, colour palette, typography, tone of voice, imagery style, and other design elements so you can maintain coherence in your brand’s image across any platform.

Additionally, brand guidelines streamline the creative process, providing a clear reference for designers, marketers, and other stakeholders to ensure consistent branding.