ESSENTIALS BRAND DESIGN PACKAGE

Essentials Brand Package Deliverables (What you will receive):

Brand Discovery Workbook- This workbook is designed to help you to gain a better perspective of your brand. By articulating your brand’s story, and defining your core values, mission and target audience, we will identify your most valuable offerings in relation to customer needs.

Mood Board & Visual Direction – A mood board is a tool that communicates visual concepts and ideas at the start of the design process. Think of it as a digital collage with images, fonts, colours, and textures to create a cohesive style for your brand. We present a mood board along with a visual direction document to explain our thought process behind the chosen images and how we will incorporate that style into your branding. 

Primary logo- The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this more descriptive one. 

Alternate Logo – A more compact or pared-down version of your primary logo. It can be a different orientation than your primary logo such as horizontal or portrait, to fit into spaces your primary logo would not fit such as business cards or your website header. 

Submark – A simplified version of your primary logo that can be used at a smaller scale. It is commonly seen as a circular orientation and used on social media profile pictures. It can contain an illustration, icon, or your brand’s initials.

Brand-Marks – Brand-marks are a supporting sub-section of logo design, and used to enhance brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tagline as well as symbols. Brand-marks can be used as stamps, on your website footer, or in conjunction with your other logos.

Typography Suite – Typography is one of the most important elements of design. Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. Note – Font licenses are not included in design costs. Fonts can range from $0 to $200+. 

Colour Palette – Consistent colours play a critical role in building a successful brand identity. Colours convey emotions and it is one of the first impressions people have of your business. Your brand colour palette will be used across your social media, packaging, and website to create a consistent brand experience and connect with your audience on an emotional level.

Business Card Design – A double-sided business card design can be swapped out for another piece of print collateral such as a thank you card or price tags. Please note that printing costs are not included in the package pricing. We work with www.jukeboxprint.com. 

Launch Graphics – To showcase and celebrate your brand launch, we create the perfect graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding.

Brand Mockups – We create stunning mockups so you can see how your logos and branding will look in real-word applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product. 

Brand-Board – With our Essentials Brand Package we provide you with a brand board, or one-page brand guidelines that outlines your logo and logo variations, colour palette, brand imagery, and typography suite.