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Desert Fox Design moodboard

ESSENTIALS BRAND DESIGN PACKAGE

Investment: $2200 Timeline: Four weeks

I know that when you’re trying to start or grow your business, it can be overwhelming. I’ll help you get clear on what makes your business unique and meaningful, then craft a brand identity that resonates with your audience.

This introductory package will set you up with everything you need to build a brand with a strong foundation, along with a stunning visual identity that helps you stand out in the crowd.

INQUIRE NOW

Essentials Brand Package Deliverables (What you will receive):

Brand Discovery Workbook- This workbook is designed to help you to gain a better perspective of your brand. By articulating your brand’s story, and defining your core values, mission and target audience, we will identify your most valuable offerings in relation to customer needs.

Mood Board & Visual Direction – A mood board is a tool that communicates visual concepts and ideas at the start of the design process. Think of it as a digital collage with images, fonts, colours, and textures to create a cohesive style for your brand. We present a mood board along with a visual direction document to explain our thought process behind the chosen images and how we will incorporate that style into your branding. 

Primary logo- The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this more descriptive one. 

Alternate Logo – A more compact or pared-down version of your primary logo. It can be a different orientation than your primary logo such as horizontal or portrait, to fit into spaces your primary logo would not fit such as business cards or your website header. 

Submark – A simplified version of your primary logo that can be used at a smaller scale. It is commonly seen as a circular orientation and used on social media profile pictures. It can contain an illustration, icon, or your brand’s initials.

Brand-Marks – Brand-marks are a supporting sub-section of logo design, and used to enhance brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tagline as well as symbols. Brand-marks can be used as stamps, on your website footer, or in conjunction with your other logos.

Typography Suite – Typography is one of the most important elements of design. Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. Note – Font licenses are not included in design costs. Fonts can range from $0 to $200+. 

Colour Palette – Consistent colours play a critical role in building a successful brand identity. Colours convey emotions and it is one of the first impressions people have of your business. Your brand colour palette will be used across your social media, packaging, and website to create a consistent brand experience and connect with your audience on an emotional level.

Business Card Design – A double-sided business card design can be swapped out for another piece of print collateral such as a thank you card or price tags. Please note that printing costs are not included in the package pricing. We work with www.jukeboxprint.com. 

Launch Graphics – To showcase and celebrate your brand launch, we create the perfect graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding.

Brand Mockups – We create stunning mockups so you can see how your logos and branding will look in real-word applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product. 

Brand-Board – With our Essentials Brand Package we provide you with a brand board, or one-page brand guidelines that outlines your logo and logo variations, colour palette, brand imagery, and typography suite. 

Ready to get started? 

FREE CONSULTATION

INQUIRE NOW
Address these key areas to improve your website's Address these key areas to improve your website's performance, attract more organic visitors, improve user engagement and conversion rate.

Low Traffic: If your website doesn't have many visitors, it could be poor SEO, you're not promoting it well, and/or you're not active on social media.

High Bounce Rates: When people quickly leave your website without doing anything, it's not a good sign; it's like they walked in the door and left immediately. 

Conversion Rate Issues: Turning website visitors into customers is tough. Common reasons include slow-loading pages, a frustrating user experience, uninteresting content, and unattractive offers. 

Inconsistent Branding: If your brand/website looks and feels different every time someone visits your site or sees your brand, it confuses them about who you are and what you stand for, which hurts your brand's long-term impact.

Poor Content Quality: Your content should be easy to understand, well-researched, well-written, and relevant to what your audience cares about and searches for. 

Poor Information & Analytics: This can lead to bad decisions about what content to focus on and its design, causing you to miss opportunities, waste time and money.

Website SEO Health: Most websites underperform because they have performance/technical issues and not Search Engine Optimized.

Drop your questions in the comments or send me a DM! ✏️ 

#webdevelopment #searchengineoptimization #digitalmarketing #contentmarketing
Another unforgettable summer in the Okanagan. 🌞 Another unforgettable summer in the Okanagan. 🌞 

Feeling blessed to be here and thankful for the all the amazing humans in my life and memories made. 🧡

#okanagan #kelowna #summervibes #okgnadventure
In the world of branding, it's easy to get caught In the world of branding, it's easy to get caught up in the aesthetics—the logos, colour schemes, and typography that immediately catches the eye. 

While these elements are important, they are just the tip of the branding iceberg. 

True branding is a dynamic and ongoing process that evolves over time. 

It's not about creating a static, picture-perfect image. It’s about shaping a living, breathing entity that reflects the essence of your business.

Branding is the art of storytelling and creating a meaningful connection with your audience. 

It's about the way your brand makes people feel, the experiences it provides, and the promises it consistently delivers on. 

A strong brand crafts a narrative that speaks to your audience's aspirations, values, and desires. 

It ensures that every interaction, whether through your products, services, or customer support, is aligned with that narrative. This consistency builds trust, and fosters a sense of reliability and authenticity.

In the fast-paced world of business, it's tempting to seek quick wins and immediate results. 

However, branding is a journey, not a destination.

Building a brand that stands the test of time takes patience, dedication, and a commitment to nurturing relationships. 

It's about earning loyalty and advocacy from your customers over the long haul.

To succeed in this journey, focus on consistency, authenticity, and delivering value. 

By understanding that branding is a long-term game, you position your business for sustainable growth and enduring success.

If you want to learn more about branding and how it can help your business, reach out in my DM’s for a free brand discovery workbook! 

Branding for @cleanbycasablanca 🍸 

🍊 Brand photography @editorialstockimages ✨ 

#brandingdesign #okanaganlife #brandstory #localbusiness #brandinginspiration
Hey there, lovely people - it’s been a little wh Hey there, lovely people - it’s been a little while since I introduced myself. It’s great to have you here! 

I'm Denise, a seasoned designer with over a decade of experience crafting brands and websites for businesses worldwide.

Working at the intersection of art, design and technology has been an incredible experience and exposure to truly amazing people. 

I’ve always been enthusiastic about creative work, and am passionate about helping others step into their businesses with confidence.

Currently, I also proudly partner at Stormwerx Digital, where we specialize in WordPress, SEO, and cutting-edge marketing tools. 

Our robust platform, featuring themes, plugins, and analytics, is the driving force behind our websites, taking businesses to new heights. 

With a blend of meaningful visuals, strategic insights, competitive research, and meticulous business planning, we're here to accelerate your journey to success. 

Let's embark on this exciting adventure together!

Booking new brand and web projects for Q4. DM or inquire on my website to book a free call with us 🌐✨ 

Brand photography- @wanderlinephoto 💫 

#desertfoxdesign #stormwerxdigital #creativeminds #branddesign #webdesign #seo #localseo
Beyond your logo suite, brandmarks are like charmi Beyond your logo suite, brandmarks are like charming storytellers, eager to unveil your distinct narrative. 📖

Coming soon @somethingbluefloral 💫 

#branddesign #floraldesigns #weddingflorals #brandmarks
If you’ve been running a business for a while, y If you’ve been running a business for a while, you know that an attractive brand and website alone won't guarantee a steady flow of ready to buy customers. 

One of the biggest misconceptions about websites is that once you launch you’ll have people lined for your product or service overnight.

Building a brand is a long term game, and it’s not just about having a flashy exterior; it's about building a solid foundation for your business to succeed long term.

That means having processes in place:

1.) Customer relationship management software (CRM) to manage and nurture leads, sales and customers
2.) Marketing automations to save time and engage leads and customers faster
3.) A streamlined sales and marketing system to reach your audience and convert leads into sales

That's why we offer a comprehensive all-in-one solution to our clients that includes:

Brand & Web Design, SEO, CRM, Marketing System, Managed Hosting and so much more.

It's the combination of these elements that truly work magic for your business, that’s why we’ve bundled the best of everything together to save you time, money, stress and get you better results. 

Are you to elevate your online presence beyond the aesthetics?
Drop a line to see how we can help. 🫶🏻

#digitalmarketing #onlinebusiness #seo #optimization #google #crm #marketingautomation #omnichannelmarketing #marketingtips
Desert Fox Design brandmark

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    Desert Fox Design

    Kelowna, BC Canada
    Call / Text (778) 743-6313

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