Essentials Brand Package
Investment: $3500
Timeline: Four weeks
Our Essentials Brand Package offers a comprehensive toolkit designed to elevate your business identity. It includes essential elements crucial for establishing a robust and unified brand presence, such as a versatile logo suite, cohesive font system, carefully curated colour scheme, and detailed brand guidelines.
Our branding process and deliverables
This package serves as the cornerstone of your brand’s visual identity, setting the tone for consistent visuals and messaging across various platforms. With a meaningful, custom brand your business gains credibility, helps you stand out in the crowd, and establishes a memorable identity that resonates with you and your audience.
Discovery Call
Every brand collaboration begins with a discovery call. The purpose of the call is to gain a deep understanding of your brands visual identity aspirations, business goals, challenges, and unique selling points.
We will uncover key insights that will inform the development of a tailored brand that resonates with your target audience and helps define your desired position among competitors.
Brand Discovery Workbook
This workbook is designed to help you to gain a better perspective of your brand. By articulating your brand’s story, and defining your core values, mission and target audience, we will identify your most valuable offerings in relation to customer needs, and build a strong foundation for your brand to build on.
Creative Direction
After our discovery call and my review of your workbook, I will create a creative direction document that encapsulates everything we’ve discovered together. This document will include two mood boards, offering you a choice between visual concepts. It will also detail my thought process behind the selected images and how we will integrate that style into your branding.
We will have a collaborative zoom call to discuss the direction, to ensure we are on the same page before I dive into designing your custom brand elements.
Brand Presentation
Welcome to your brand presentation, where your custom designs come to life under the guidance of our creative direction. Here, you’ll witness the cohesive blend of logos, typography, colour scheme, and layouts, giving you a holistic view of your brand identity.
Experience the magic of stunning, lifelike mockups showcasing your logos and branding in real-world contexts. From product packaging to stationery and signage, immerse yourself in how your new branding will resonate before it’s physically manifested.
Engage in a collaborative Zoom session for our initial brand presentation. Your feedback is invaluable as we tailor the designs to your vision. Typically, just two to three rounds of minor revisions are needed.
Logo Suite
Primary logo- The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this more descriptive one.
Alternate Logo – A more compact or pared-down version of your primary logo. It can be a different orientation than your primary logo such as horizontal or portrait, to fit into spaces your primary logo would not fit such as business cards or your website header.
Submark – A simplified version of your primary logo that can be used at a smaller scale. It is commonly seen as a circular orientation and used on social media profile pictures. It can contain an illustration, icon, or your brand’s initials.
Brandmarks
Brand-marks are a supporting sub-section of logo design, and used to enhance brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tagline as well as symbols. Brand-marks can be used as stamps, on your website footer, or in conjunction with your other logos or illustrations.
Typography Suite
This suite includes a primary typeface that anchors your visual communications, ensuring consistency across all platforms. Complementary typefaces enhance versatility for headlines, body text, and quotations.
Each typeface is selected for its aesthetic appeal, readability, and alignment with your brand’s personality. By integrating these typefaces, we create a cohesive and professional visual language that resonates with your audience and reinforces your brand’s identity.
Colour Palette
Consistent colours play a critical role in building a successful brand identity. Colours convey emotions and it is one of the first impressions people have of your business. They are important for brand recognition, differentiation, and accessibility. Your brand colour palette will be used across your social media, packaging, and website to create a consistent brand experience and convey deeper meaning and associations.
Custom Backgrounds
With custom artful backgrounds and textures, you can be confident that your brand radiates its distinctive personality. These versatile and eye-catching designs can be utilized across an array of brand materials, from captivating graphics, social media templates, to eye-catching product packaging.
These stunning, hand-crafted elements bring your brand to the next level, ensuring a cohesive and memorable brand experience across all platforms.
Brand Pattern
Creating custom patterns using your logos and illustrations is a great way to unify your brand elements. Brand patterns make you stand out and can be used almost anywhere from your website to print collateral and product packaging. Patterns add an additional touch of creativity and personalization to your marketing materials along with your custom backgrounds and textures.
Print Collateral
The Essentials Package includes business cards, custom tissue paper, or price tags design. Please note that printing costs are not included in the package pricing. These tangible assets serve as extensions of your brand’s identity, conveying its message, values, and aesthetic to your audience.
Add-ons – Custom social media templates, product packaging and additional print collateral can be ordered à la carte.
Launch Graphics
Crafted to highlight and celebrate the launch of your brand, you’ll receive a curated collection of captivating, lifelike mockups and graphics tailor-made for sharing across social media platforms.
Brand Guidelines
Brand Guidelines – Your brand guidelines document serves as a comprehensive manual that outlines the visual and messaging elements essential for maintaining brand consistency. It encompasses logo usage, colour palette, typography, tone of voice, imagery style, and other design elements so you can maintain coherence in your brand’s image across any platform.
Whether it’s a social media post, website design, packaging, or any other medium, adherence to these guidelines ensures that your brand’s essence remains consistent, reinforcing trust and recognition with your audience.
Client love notes
Ready to transform your business with a one-of-a-kind brand that is as unique as your business?
Book a free consultation