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ESSENTIALS BRAND DESIGN PACKAGE

Investment: $1600 Timeline: Two weeks

We know that when you’re trying to start or grow your business, it can be overwhelming. We help you get clear on what makes your business unique and meaningful, then craft a brand identity that resonates with your audience. This introductory package will set you up with everything you need to build a brand with a strong foundation, along with a stunning visual identity that helps you stand out in the crowd.

Essentials Brand Package Deliverables (What you will receive):

Primary logo- The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this more descriptive one. 

Alternate Logo – A more compact or pared-down version of your primary logo. It can be a different orientation than your primary logo such as horizontal or portrait, to fit into spaces your primary logo would not fit such as business cards or your website header. 

Submark – A simplified version of your primary logo that can be used at a smaller scale. It is commonly seen as a circular orientation and used on social media profile pictures. It can contain an illustration, icon, or your brand’s initials.

Mood Board – A tool that communicates visual concepts and ideas. Think of it as a digital collage with images, fonts, colours, and textures to create a cohesive style for your brand. We present a mood board to our clients along with a visual direction document to explain our thought process behind the chosen images and how we will incorporate that style into your branding. 

Brand-Marks – Brand-marks are a supporting sub-section of logo design, and used to enhance brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tagline as well as symbols. Brand-marks can be used as stamps, on your website footer, or in conjunction with your other logos.

Typography Suite – Typography is one of the most important elements of design. Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. Note – Font licenses are not included in design costs. Fonts can range from $0 to $200+. 

Colour Palette – Consistent colours play a critical role in building a successful brand identity. Colours convey emotions and it is one of the first impressions people have of your business. Your brand colour palette will be used across your social media, packaging, and website to create a consistent brand experience and connect with your audience on an emotional level.

Business Card Design – A double-sided business card design can be swapped out for another piece of print collateral such as a thank you card or price tags. Please note that printing costs are not included in the package pricing. We work with www.jukeboxprint.com. 

Launch Graphics – To showcase and celebrate your brand launch, we create the perfect graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding.

Brand Mockups – We create stunning mockups so you can see how your logos and branding will look in real-word applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product. 

Brand-Board – With our Essentials Brand Package we provide you with a brand board, or one-page brand guidelines that outlines your logo and logo variations, colour palette, brand imagery, and typography suite. 

Ready to get started? Fill out our inquiry form to book a discovery call!

INQUIRE NOW
Just a pretty little mock-up @saigeashtonphotograp Just a pretty little mock-up @saigeashtonphotography 🥂

Always inspired by those we meet far and wide and hope 2023 is off to a flying start. 

In the next few months, we will be sharing some exciting projects, as well as launching our custom marketing and web design platform.

To all of our clients who are already using our platform, we’re so happy to have you. We can't wait to share the new features and updates we've been working on. 💫 

#branding101 #buildyourbrand#brandidentity #marketingtips #SEOtips #digitalmarketing#marketingonline #searchengineoptimization #digitalmarketer #empreendedorismo #workfromhome #copywriting #instagrammarketing  #webdevelopmentagency #ecommerce
A little recap of our adventures in Maui 🌅 So g A little recap of our adventures in Maui 🌅 So grateful to finally experience while working on some dreamy projects 🌺 

#mauihawaii #mauisunset #wonderfulplaces #workandtravel #seekmoments
The work of @saigeashtonphotography is so stunning The work of @saigeashtonphotography is so stunning, I knew when she reached out for a rebrand I’d be in for a treat. She was a delight to collaborate with and we created an identity that was reflective of her modern, effortless editorial style and her passion for travel.

Saige is on a mission to capture once-in-a-lifetime moments that can be cherished forever. Her love of her craft is evident in her work. Nothing makes me happier than embodying that love with a custom identity that speaks to your audience and connects you even deeper to your brand! 🍸 

This year is off to a busy start and we are going to Hawaii in a few days. I can’t wait to relax and focus on some new projects! 🥥🌴🐠

#minimallogo #simpledesign #branding101 #womenownedbusiness #9tothrive #womanowned⁠ #smallbusinesstips #buildyourbrand #brandidentity #luxurybranding #freelance #creativebusiness #creativebusinessowner #designprocess #creativeladydirectory #creativebizowner #photographybranding #editorialbranding
Looking forward to a new brand shoot with @wanderl Looking forward to a new brand shoot with @wanderlinephoto next month. I’ll always love these pics from last year, but it’s time for a refresh. 💫 

April needs some new illustrations and I need new brand photos, so she is going to photograph me drawing up her new designs. How’s that for a trade?! ✍️ 📸

#okanaganliving #okanagansmallbusiness #okanaganweddingphotographer #okanaganadventures #brandphotographer #brandambition #creativecommunity
I sometimes have the opportunity to create brands I sometimes have the opportunity to create brands for friends from my hometown who are starting their own businesses 🌱

@shannonrokis is opening a yoga and massage practice with her fiancé in Australia. So happy for them! @touch.and.flow 🧘🌿

#smallbusinessdesign #fontinspo #typographyinspiration #typeface #customtype #fwportfolio #yogabrand #australiayoga #minimalaesthetic #neutralaesthetic
A little glimpse into a slower Sunday. Finishing o A little glimpse into a slower Sunday. Finishing off a new brand for the amazing @saigeashtonphotography. 

I love offsetting the paths and using the shape builder tool to create interlocking letters. I always finish up by merging the shapes with the pathfinder. Does anyone else have a different technique? 🕊

#brandstylist #brandesign #designisinthedetails #heydesign #doitfortheprocess #designerlife  #brandstyling #livelovedesign #brandingstyle #logoinspo #monogram #photographybranding
#brandstudio #brandingstrategist #smallbusinessdesign #customlogodesgin #custombranding
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Desert Fox Design
Kelowna, BC Canada

Desert Fox Design © 2023