PREMIUM BRAND DESIGN PACKAGE
Investment: $3,000 Timeline: 4 weeks
We combine market research and creative thinking to build brands that go beyond the visuals. We develop your brand strategy first – working out your internal brand, target audience, competition, positioning, and messaging. From there we create your brand identity which acts as a tool to communicate the characteristics mapped out in your brand strategy.
Premium Brand Design Package Deliverables (What you’ll receive):
Brand Strategy – Brand strategy is a plan that encompasses specific, long-term goals that attract and engage your customers, so you can build customer loyalty and trust. Creating a successful brand strategy is a mix of market research, brand marketing, advertising, and customer experience. The customer experience includes all touchpoints your customers have with your business including social media posts, print materials, and your website.
Primary Logo – The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this more descriptive one.
Alternate Logo – A more compact or pared-down version of your primary logo. It can be a different orientation than your primary logo such as horizontal or portrait, to fit into spaces your primary logo would not fit such as business cards or your website header.
Submark – A simplified version of your primary logo that can be used at a smaller scale. It is commonly seen in a circular orientation and used on social media profile pictures. It can contain an illustration, icon, or your brand’s initials.
Mood Board – A tool that communicates visual concepts and ideas. Think of it as a digital collage with images, fonts, colours, and textures to create a cohesive style for your brand. We present a mood board to our clients along with a visual direction document to explain our thoughts process behind the chosen images and how we will incorporate that style into your branding.
Brand-Marks – Brand-marks are a supporting sub-section of logo design, and are used to enhance brand identity and add supplementary information about your brand. They can include information such as location, establishment date, tag-line as well as symbols. Some uses for them include stamps, website detail, or in conjunction with your other logos.
Typography Suite – Typography is one of the most important elements of design. Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. Note – Font licenses are not included in design costs. Fonts can range from $0 to $200+.
Colour Palette – Consistent colours play a critical role in building a successful brand identity. Colours convey emotions and it is one of the first impressions people have of your business. Your brand colour palette will be used across your social media, packaging, and website to create a consistent brand experience and connect with your audience on an emotional level.
Business Card Design – A double-sided business card design can be swapped out for another piece of print collateral such as a thank you card or price tags. Please note that printing costs are not included in the package pricing. We work with www.jukeboxprint.com.
Launch Graphics – To showcase and celebrate your brand launch, we create the perfect graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding.
Brand Mockups – We create stunning mockups so you can see how your logos and branding will look in real-world applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product.
Custom Backgrounds – With your newly defined aesthetic and colour scheme in mind, we create a series of artful hand-crafted backgrounds that show off your brand’s personality. We incorporate texture, and realistic paint effects on the iPad to create one-of-a-kind digital art pieces that can be used on website banners, print materials, social media templates and more.
Brand Pattern – A Brand Pattern is a set of repeating visual elements that are used on different brand assets. They can be used in countless ways to capture the essence of your brand and give it a look and feel that is distinctive, cohesive, and unmistakably yours. Commonly used on product packaging, website banners and social media templates.
Brand Illustrations – Brand illustrations are a series of hand-drawn images with a cohesive style that can be tailored to your business. They are are an opportunity to communicate what you do with your audience in an artful way that tell your brand story. They are versatile and can be used in your brand-marks, website icons, brand patterns, and print overlays.
Photography Direction – Brand photography direction is an integral piece to looking consistent and professional in order to capture the attention of potential clients. We require high-resolution, on-brand photos for your new website and work with Photographers on a direct referral basis to assist our clients with their photography needs.
Brand Guidelines – Brand guidelines are detailed design documents that establish rules for a brand’s public image, both digitally and in print. These guidelines outline the brand’s typography, colour palette, logo usage, and tone of voice, along with its mission statement, visual identity and values to ensure that every piece of communication—from a website and brochure to a press release or billboard—is consistent across the board.
