Beyond the Bloom

Scope of work – Branding, print collateral

We crafted a warm, vintage quality with hand-drawn illustrations and textures to set the mood for this new floral shop in Victoria. BC. This comprehensive brand included packaging design and various print collateral pieces including bouquet tags and stickers.

A custom hand-drawn floral pattern was used for the floral arrangement boxes and the series of brandmarks provide added information about her business. The use of earthy and muted tones in the work of Beyond the Bloom was reflected and the package comes together as a whole to create a cohesive identity that aligns with her dream clients.