Dr. Briana Botsford
About the Client
Dr. Briana Botsford is a Naturopathic Doctor, Ironman triathlete, educator, and founder of Flow Functional Health Care in Edmonton, Alberta.
Her practice specializes in the intersection of sports medicine and women’s health, offering personalized care that empowers active individuals through nutrition, lifestyle changes, and targeted supplementation.
As Dr. Botsford’s role expanded beyond clinical practice into education and public speaking, her brand needed to evolve to reflect her multifaceted expertise.
The rebrand aimed to capture the essence of her practice: evidence-based, approachable, and empowering.
The visual identity needed to resonate with a diverse audience, including patients, healthcare professionals, and the broader wellness community.
Featuring a geometric plant inspired logo paired with an organic colour palette and natural textures, the brand conveys trust, vitality, strength and our connection to nature.
Her new branding seamlessly integrates her clinical services with her educational initiatives, presenting a unified identity that supports her mission to champion naturopathic healthcare innovation.